"The Will To Win From Within"

It's in Michelle Jones.

We were on hand to shoot the #GCamp reveal for three lucky amateur hockey players who showed The Will To Win From Within. All of the invite recipients show tremendous talent, hard work and dedication and on a backdrop of the picturesque Trafalgar Castle in Whitby Ontario, we met Michelle Jones and her mother Debra.

Emotions were definitely high, even through pre-production, as the bond between Michelle and her mom is palpable. We were all deeply moved by the closeness of the Jones family. The more we learned about Michelle during our interview shoots, the more excited we were not only to witness, but capture the surprise. Everyone was a complete delight to work with; every step of the process and it very quickly became a labor of love for us. We even nearly blew our cover as we were checking out our locations. But with a bit of craftiness, preparation and help from our accomplices, we captured a very special moment and we’re very happy with the finished product. Congrats Michelle and the other #GCamp invitees Eddie Yan and Carter Robertson!